How Crisp increased their referral hires by 411%

Solutions

• Implementation, Activation & Retention guidance
• Cruit referral app
• Analytics dashboard

“Of all the recruitment mechanisms, referral programs have the highest inflow of talent into an organization and we have maximized that with Cruit. In addition, referrals through Cruit have a higher success rate and thus we spend less time on the recruitment process. That combination is worth a lot.”

Together with Crisp, Cruit organized a highly successful Launch Day at the Crisp headquarters in Amsterdam. Within one day, over 90% of the employees downloaded the Cruit app & created an account. During the following months until today, the success of the referral program was closely monitored with periodic reports and customer success meetings, bringing out the full potential of the referral program.

“What Cruit did well at the kick-off is spark the sense of community. The feeling; we are all doing it together. With Cruit, that was continuously sparked and positive behavior was given a stage. This keeps the referral program energized in a very positive way.”

With the mobile Cruit app, employees now had the referral program always ‘in their pocket’. With Cruit, a referral was made immediately as inspiration struck, whether at work, at home, traveling or at a social function, in a simple and natural way.

More talent is coming in with a higher success rate. With Cruit, we have filled difficult positions well with a positive flow.”

“Cruit is the most important channel for the visibility of our jobs.”

Michiel Roodenburg

Co-founder & CFO

Employees could track how their referrals progressed through interview stages in the app.

“What motivates very well is that you can track the result of your actions through the Cruit app. You can see who's your referral and in which job stage your referral is in. In addition, you can receive different rewards per job stage, which you can redeem right away for a gift card, cash rewards, Crisp products or save up for something big.”

This provided high engagement levels and a direct incentive for employees to refer again, as opposed to having to wait potentially months to know whether their referral would be hired.

Cruit enabled Crisp to identify their top performers and reward them, using the Leaderboard and Challenges in the App and the HR Analytics Dashboard. For example, the employee that facilitated the first hire through Cruit won a professional coffee machine, creating a buzz in the office that lasted for weeks.

“Cruit encourages ambassadorship in a very positive, fun, gaming-like way and that's very much in line with our value of 'achieving it together.' It creates a positive emotion. You see people doing well and we reward good behavior.”

What do Crisp employees say about Cruit?

What has Cruit changed for you?

It makes it easier to recommend someone.

What do you like best about Cruit?

That it's clear how it works and what the benefits are of recommending someone, that makes it more attractive to do it too!

Future with Crisp

Soon, Cruit is planning to open up their app for external referrals. With this, not only employees can share the jobs and earn up to €1,500 per hire, but anyone who downloads the Cruit app. In this way, companies can extend their referral program by more than 40% and reach unreachable networks.

“We are looking forward to the external launch of Cruit. The perspective that you can motivate not only your own employees to recruit, but also outside our own network, is unique. It further expands our reach and makes our recruitment process more diverse, in line with our values”

Michiel Roodenburg

Co-founder & CFO

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